Web Design
One of the most unique things about web sites is that anyone can put one together. Visit trip cancellation insurance a good example of a perfect website. This is a good thing, in that it gives you a great chance to promote your business, hobbies, or personal interests [...]
Make the Website Easy to Use and Reliable
After identifying your site’s reason for being, you can focus on making it as easy as possible for visitors to use. For instance, if it is an information-based site, make the information easy to access, with lots of attention-grabbing headlines that link directly to the full article. If your site is designed to sell products, then the design should allow customers to easily find all the info they need to make a purchase decision (price, product features, shipping cost, etc.) and it needs to be laid out in a fashion that makes it easy to order.
Classic Packaging Design Success
Packaging is made for functional purposes – to hold your drink, protect your vegetables, contain your shampoo – and is all too often thrown away soon after use. Nevertheless, packaging design is often an art form. Classic packaging designs have branded products for global recognition and made brands stand out for decades. Packaging becomes less throw away and more of a collector’s item with the help of graphic art and design.
One example of classic packaging with a long shelf life is the Coca Cola bottle. With its distinctive shape – designed to stand out from the competition and be instantly recognizable – and its classic logo, millions around the world can spot genuine Coca Cola on a supermarket shelf.
Classic Logo Design
What makes a logo great? How do some classic logos stand the test of time? A logo is one of the key aspects of unforgettable branding. Visitor health insurance for international travellers. Successful logos don’t have to be complicated to be effective. In fact, the simplest logos are often the best branding tools. The Nike “swoosh” logo is incredibly simple but it undeniably brands the company in the public’s minds.
Mattel raises its green paper packaging standards – Reuters
Mattel Inc will increase the amount of recycled and sustainable fiber used in its packaging and products. Most of the packaging used by Mattel is paper-based. The Toy maker was criticized for packaging that allegedly came from Indonesian rainforests. The moves focus on using post-consumer recycled content whenever possible and avoiding virgin fiber. By the more »
Coley Porter Bell overhauls John West packaging – Design Week
Coley Porter Bill redesign the canned fish brand John West to attract the consumers. consumers research carried out by Coley Porter Bill aims to high-light the brand’s heritage and leadership in the canned fish category. The palette uses ‘ marine-themed greens and blues ‘ for the standard range, metallic silver and teal for the standard more »
American icon Ivory soap gets modern day makeover – Packaging Digest
Procter & Gamble’s oldest and most iconic brand, Ivory, today released a bold new advertising campaign and vibrant product packaging design for its line of bar soaps and body washes. The refreshingly honest campaign highlights the simplicity of the Ivory soap product that consumers have loved for more than 130 years while contemporizing the product’s more »
Spartan moves nutrition labeling from fine print to front of package – Kalamazoo Gazette – MLive.com
Spartan brand chicken noodle soup out performed the competition for taste, packaging, and appearance to win the coveted national title as best in class in the soup category among other participating private label brands. The soup category was judged by a panel of 16 food industry experts including chefs, buyers and cookbook editors. “Spartan brand more »
Positioning A B2B Brand
I’m giving a presentation to a management team for a major global company in a technology-driven industry. The audience is about 65% North American and 30% European (SA and Asia have one or two representatives each.) My topic is fairly broad, but includes a perspective on Positioning and Branding in B2B markets. (Consumer marketing will more »
NACS New Product Hunt – The Beverage Network
the lack of an iPhone 5 announcement, visitors to the National Association of Convenience Stores (NACS) Show in Chicago didn’t emerge with any groundbreaking new product revelations. There were, however, some significant packaging and format changes, and many recent developments in other channels seemed to be new to the convenience world. Chief among those changes more »
Anthem Worldwide Honored for Store Brand Packaging Design – Progressive Grocer’s Store Brands
Safeway Inc., together with its subsidiaries, operates as a food and drug retailer in North America. The company operates stores that provide an array of grocery items, food, and general merchandise, as well as features specialty departments, such as bakery, delicatessen, floral, and pharmacy, as well as coffee shops and fuel centers. It also offers more »
Shaquille O’Neal Brings OTC:SOUP to the Supermarkets of America – Live Trading News
The Phillies, and their manager, Charlie Manuel got the last laugh Tuesday. With two outs and the game scoreless in the top of the seventh, Manuel called on Ben Francisco to pinch hit for pitcherCole Hamels. The 29-year-old, who had had only 51 at-bats since the All-Star Break, hit a three-run home run 405 feet more »
P&G launches for Ivory soap – Atlanta Journal Constitution
P&G focused has focused on bigger,faster growing brands,the white bar of soap has lagged behind its rival Dove and faced competition from the likes of Dial and Irish Spring.Ivory was the first brand mass-marketed by P&G.It is the namesake of a P&G research and production center called “Ivorydale.”Ivory has a special place in a lot more »
Aura Health & Wellbeing packaging design by Burgopak wins Pentaward – Packaging Europe
With nearly 1000 entries from 5 continents, this years Pentaward winners were selected by a jury of international marketing specialists and designers chaired by Gerad Caron, founder of Carre Noir (France) and with other members from companies including BIC Corporation (USA), Procter & Gamble (Belgium), Turner Duckworth (UK), Suntory (Japan) and Cowan Group (Australia). Burgopak’s more »