PQQs and ITTs are they getting the best creative?

I heard a professor express a concern that his institution was churning out students who were brilliant at passing exams but knew "hee haw" about the subject. It made me wonder, as I am doing one just now, if the Public Sector are creating and selecting agencies that are brilliant at filling in forms, ticking boxes and binding big thick documents full of accounts/H&S documents/Equal Opportunities Procedures/ISO9001 Procedures et al but are not perhaps the best agencies to be creating and producing their communication material. Just a thought.