'Give us a brochure that's different to other holiday brochures...but doesn't cost more to print'
That was the brief from If Only... for their 2010 brochure. Following on from last years very successful brochures we were asked to come up trumps again. This time we've combined all three brochures into one 'Coffee Table' style book so that all 3 regions, Arabia, Indian Ocean and Southeast Asia are promoted together. The cover is a touchy feely uncoated black with white print that will really stand out on the shelf against the sea of blues and greens you'd expect to see. The brochure then opens into brilliant fuchsia flysheet welcoming message, but that's not all, we've also scented the paper with sandalwood to evoke tropical climes and set the scene for the reader. Apart from anything else this gave If Only... a great PR opportunity for in-trade promotion and gives their travel agent clients another reason to highlight the brochure to their customers.
The only downside is that these brochures are the closest this designer is going to get to the Seychelles...this year anyway.
