RSA Interims is the division of RSA that finds, attracts and places candidates in short-term specialist roles. We created an advertising campaign that appealed to both clients and candidates. The competition's advertising is, well, rather dull and corporate. So, we had a great opportunity to differentiate the RSA Interims offer.

Ideally, what do you want your interim manager or scientist to be? A Superhero of course! Quirky and personality driven, the campaign is a stand-out in the industry press. One client revealed that, on seeing one of the ads, his 4 year old son now believes his dad is a Superhero. Watch out for green Kryptonite.