Client: AMG Outdoor Force Ten
Force Ten is AMG's premium tent brand. The brief was to produce a brand identity that places Force 10 at the top! This logo communicates the values of the products: quality, security, strength and technology. The use of the Vango colours underlines the heritage of the brand and the shape mimics the lines of the dome tents. It was used as part of a marketing campaign designed by Vested Interest Design.