Latest News


University of Strathclyde - 21/9/05
First class with honours...

For the last 6 months Vested Interest Design has been rationalising the brand identity of the University of Strathclyde.

The University realises that it must compete in an increasingly congested marketplace for students, staff and funding, both at home and abroad. A consistent brand language is key to building equity in the brand and promoting recall and recognition.

As one of Scotland's largest universities the scope of the project has been considerable. Following an audit of University requirements both internal and external Vested Interest Design refreshed the existing brand to be cleaner and more modern. As much of the Universities' media is produced internally we have produced a comprehensive set of brand rules. The rules cover all aspects of brand use from stationery, through literature to signage and exhibitions.

The brand is now launched and will be phased in over the coming months.