Make the Website Easy to Use and Reliable
After identifying your site’s reason for being, you can focus on making it as easy as possible for visitors to use. For instance, if it is an information-based site, make the information easy to access, with lots of attention-grabbing headlines that link directly to the full article. If your site is designed to sell products, then the design should allow customers to easily find all the info they need to make a purchase decision (price, product features, shipping cost, etc.) and it needs to be laid out in a fashion that makes it easy to order.