Leading events organizer UBM Live today announced the six finalists of the CPhI Innovation Awards. The event will take place at Messe Frankfurt in Frankfurt, Germany. These awards were established to honour those companies that are breaking new grounds in the pharmaceutical, contract services, packaging and biopharmaceutical. The chosen finalists are 3M Drug Delivery System, Acuros, Gerresheimer, Glycotope, Johnson matthey Catalists and PANATecs.

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Finalists of the 2011 CPhI Innovation Awards Announced – MarketWatch (press release)

LAUNCh is an award-winning shopper engagement marketing company. It announced a new company division PKG Brand Design. HBN Brand Design and LAUNCH were in the field for many years. Now they joined together and formed PKG Brand Design. Both companies have produced award winning works for some of the world’s most recognizable brands across the Food & Beverage, Snacks & Candy, Retail, Promotion Packaging and Home Office categories.

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New Agency Spin-Off Is the Total Package – MarketWatch (press release)

Pentawards is the world’s leading competition dedicated exclusively to packaging design. Its chairman Gerald Caron announced its winners for 2011. The prize winners received these global trophies in the surroundings of the Marriott Marquis on Time Square in New York. The bottles of Ramlosa mineral water won the Diamond Pentaward. The categories for Platinum Pentawards are beverages category, food category, body category, other market category and luxury category.

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Pentawards 2011: The winners are… – Packaging Digest

Greenpeace activists protested against Mattel for using packaging from Indonesian forests. Mattel is the world’s largest toy company. Greenpeace has evidence that Barbie doll packing came from Indonesian rain forest. Due to this protest, Mattel will increase the amount of recycled and sustainable fiber used in its packing and products. Greenpeace appreciated Mattel’s efforts and wanted similar action from other companies also to protect rain forest.

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Mattel raises its green paper packaging standards – Reuters

To develop constantly and sustain their goals, every businessman needs outdoor advertising which has evolved through recent years. New ideas and attractive captions and concepts have to be used to target people’s attention which companies find hard to imagine. Youthedesigner has brought about 44 new and clever ideas to boost your outdoor advertising techniques. Please visit

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44 Clever Outdoor Advertising Samples

A couple of weeks ago I did a 3 km open-water, sea swim for charity and whilst I was pounding through the choppy, cold waves I knew I wasn’t alone. I’m sure we all – or all have friends – who have been raising money for charity through a walk, swim, hosting a fundraiser event… And, in business, Pearlfisher is definitely not alone in taking on a certain amount of pro bono work for charity each year. Added to this, is the fact that we are made aware of yet another charitable or charitably linked brand campaign on a daily basis – and this really got me thinking about how we all want to do our bit for those who are less fortunate than ourselves and about the role of ethical and altruistic branding per se. Seemingly, we all want to be – and do – good but it is also all too easy to cross over into the realms of the bad and the ugly…

A lot of campaigning now happens through events and multi-media campaigns. Nike Foundations’ ‘Girl Effect: The clock is ticking’ ad is a stroke of inspired genius and more brands are actively pursuing their target audience – and conducting their campaigns – through the digital media arena.

Just published is the 2011 Information Week 500 list – an annual ranking of American companies which use innovation in their strategies in the most effective way – and which puts Levi Strauss in the no. 2 spot for this year… The most successful digital projects of the company include promotional activity dedicated to the launch of Levi’s Curve ID, the jeans line that is focused on shape rather than on size. Also, the ‘Shape Of What’s To Come’ global online community for young women and its range of charitable initiatives.

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Charitable Design? – The Dieline (blog)

Mattel Inc will increase the amount of recycled and sustainable fiber used in its packaging and products. Most of the packaging used by Mattel is paper-based. The Toy maker was criticized for packaging that allegedly came from Indonesian rainforests. The moves focus on using post-consumer recycled content whenever possible and avoiding virgin fiber. By the end of 2011, 70 percent of Mattel’s paper packaging will be made from recycled material or sustainable fiber. It aims to raise that to 85 percent by the end of 2015.

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Mattel raises its green paper packaging standards – Reuters

Coley Porter Bill redesign the canned fish brand John West to attract the consumers. consumers research carried out by Coley Porter Bill aims to high-light the brand’s heritage and leadership in the canned fish category. The palette uses ‘ marine-themed greens and blues ‘ for the standard range, metallic silver and teal for the standard plus and black and date greened silver for the premium range.

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Coley Porter Bell overhauls John West packaging – Design Week

Procter & Gamble’s oldest and most iconic brand, Ivory, today released a bold new advertising campaign and vibrant product packaging design for its line of bar soaps and body washes. The refreshingly honest campaign highlights the simplicity of the Ivory soap product that consumers have loved for more than 130 years while contemporizing the product’s look and feel.

Developed by Portland-based Wieden+Kennedy, the new ad campaign takes a humorous look at what are called “Ivoryisms” or refreshingly honest product truths. Smart, edgy and irreverent “Ivoryisms” like “Cleanliness Needn’t Involve Costliness” will start appearing in the national broadcast, print and online advertising campaign starting Oct. 2011.

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American icon Ivory soap gets modern day makeover – Packaging Digest

Spartan brand chicken noodle soup out performed the competition for taste, packaging, and appearance to win the coveted national title as best in class in the soup category among other participating private label brands. The soup category was judged by a panel of 16 food industry experts including chefs, buyers and cookbook editors.

“Spartan brand is a definite growth driver for our company and we’re aggressively expanding its presence with new products in all categories,” said Alan Hartline, v.p./center store merchandising for Spartan Stores, based here. “Consumers are purchasing not only Spartan’s basic products, they’re opting for Spartan premium offerings as well. Spartan ready-to-serve chicken noodle soup is just one example of the excellent products found on Spartan shelves.”

Spartan merchandises the 19 oz. product, which features a convenient pull tab top for easy opening, on the right hand side of its premium soups. Spartan chicken soup is available at any D&W Fresh Market and Family Fare Supermarkets located throughout West Michigan

Source: http://www.allbusiness.com/retail-trade/food-stores/4263379-1.html#ixzz1Zm19MeHC

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Spartan moves nutrition labeling from fine print to front of package – Kalamazoo Gazette – MLive.com